If you’re a recent massage therapy graduate and considering starting your own business, make sure not to pigeon hole yourself in the marketplace. Many therapists start out with a certain modality or population in mind to focus on – for example athletes, or fitness buffs.
But instead of having a specific mind-set about the kind of clientele you want, give yourself time let your natural skill set and comfort level evolve before deciding what your target market will be. Not only will you enjoy a wider variety of clients to work with, but also ensure that your work experience will allow you to take advantage of any positive work opportunity that comes your way.
In fact, this is just an important choice for a new professional massage therapist that Cortiva Institute Schools of Massage therapy offers students a “Career Decisions” class specifically designed to help them make good career choices, including establishing a sustainable, long-term career as a licensed massage therapist.
