Why Massage Therapy?

A Growing Profession

Past Growth - According to the 2012 Massage Profession Research Report from the American Massage Therapy Association, the number of practicing massage therapists grew by approximately 67% over the previous decade. **

Future Growth - The United States Department of Labor projects that employment opportunities for massage therapists will grow faster than average (by 20%) through 2020. *

Increasing Consumer Demand - Approximately 37.9 million Americans received a total of about 170.5 million massages in 2011, a 5% increase over the year before.

Increasing Consumer Awareness - 90% of Americans believe that massage can be effective in reducing pain and 86% believe that massage can be beneficial to health and wellness. **


A World of Opportunity

Massage therapists work in a broad range of positive and exciting work environments:

Private Practice - Many massage therapists start their own private practices and work on their own terms. 73% of all massage therapists in 2011 reported that they were sole practitioners. **

Spas & Resorts - Massage therapists have the opportunity to work at resort spas and destination spas in some of the most beautiful places in the world. And day spas offer many employment opportunities closer to home. The spa industry is flourishing, generating revenues of 12.8 billion dollars in 2010. **

Cruise Ships - Cruise ships operate world-class spas at sea and employ many massage therapists - giving them the opportunity to travel the world while they work.

Sports - Sports massage plays an important part in the life of any athlete. Massage therapists have a variety of opportunities to work with amateur and professional athletes - in health clubs, fitness centers, sports clinics, and even directly for athletic teams.

Clinical Setting - Massage therapists are becoming an increasingly important part of the health care Industry. Therapists can work in hospitals, rehab facilities, doctor's offices, and more. In 2011, 44% or massage consumers received massages for medical reasons and 96% of massage therapists reported receiving referrals from a hospital or medical office. **

National Massage Clinic Chains - The number of massage clinics operated by national massage clinic chains has been growing for several years, increasing the demand for massage therapists all across the country. Many of these chains offer membership and subscription plans, building a large, steady, and loyal customer base ... and lots of employment opportunities for massage therapists.

* Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-2013 Edition

** 2012 Massage Profession Research Report, American Massage Therapy Association

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