Cortiva Institute Schools of Massage Therapy recently announced a new award program intended to honor outstanding faculty at its 11 locations across the U.S.
“At Cortiva, we recognize that our faculty is a most valued asset and it is our intention to call out these outstanding educators for their energy, dedication and efforts on behalf of their students and the profession,” said Arlin Schmidt, Cortiva Institute president and CEO.
Beginning in the spring of 2011, a panel of Cortiva executives will select one instructor from a group of nominees. The “Cortiva Educator of the Year” honor will begin with each school selecting its own “Instructor of the Term” each quarter ending June, September, December, and March, and then selecting its own campus “Instructor of the Year,” who will become that campus’ candidate for “Cortiva Educator of the Year.”
According to Schmidt, criteria for the recognition includes service to the school, professionalism, instruction and inspiration. Cortiva began the award program selection process throughout the past summer and fall semesters with the selection of its “Instructor of the Term” awards. Recipients thus far include:
Boston, MA Tom Karis, Kathy Hood
Chicagoland, IL Kristin Hovious, Patrica Vater
Scottsdale, AZ Donna Partenio, David Katz
Seattle, WA Lara Sopchak, Michael Jacobus
Tucson, AZ Ginger Castle, Patricia Holland
Wall, NJ Kristen Curnan
King of Prussia, PA Scott Dugan, Jen Smith
Pinellas Park, FL Lee Buderus, Jan Lundberg
The demand for qualified massage therapists like those educated at Cortiva Institute is on the rise. Bloomberg Business Week named massage therapy number one on its list of top 10 careers for 2011 and U.S. News and World Report named massage therapy as one of the “50 Best Careers of 2011,” showing strong growth over the next decade. According to the article, “As massage therapy becomes more popular, employment is expected to grow faster than average—19 percent between 2008 and 2018, according to the Labor Department.”